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- July 9, 2008
Baby Boomer Facts
Did You Know?
• 50 to 70 year-old women are about to become the richest demographic in U.S. history.
• Boomers outspend other generations by an estimated $400 billion each year on consumer goods and services.
• Women between 45 and 64 are the most likely age group to shop online for beauty products.
• The 50+ market has $2.4 trillion in annual income, which accounts for 42% of all after-tax income.
• There are now more people over 65 than there are teenagers.
• Over the next 10 years the boomer generation’s leading female edge will transform the American market in nearly every consumer product category.
• 83.2% of US Boomers will use the Internet regularly in 2011, up from 75% in 2006.
• There are 8 million Hispanic Boomers.
• There are 9.1 million African American Boomers
• More than 70% of the US Boomers report buying music in the past year, making it the most important buying segment for CDs and an increasingly important market for digital downloads.
• By 2010, adults 45 years old and older will outspend younger adults by $1 trillion annually.
• Boomers, on average, have the most discretionary income of any segment of the US population.
