What is a Baby Boomer Woman’s Best Friend?

DIAMONDS! What else?

Did you know that consumers between 50 and 64 years old have purchased more than 8 million pieces of diamond jewelry worth $6.6 billion—12 percent more than the 18- to 49-year-old segment. That’s according to recent statistics gathered by the Diamond Promotion Service.

I’ve never actually thought about the total cost of the diamond jewelry I own because most of it came in the form of gifts from old boyfriends, an ex-husband and parents.

U.S. residents over the age of 50 control 75 percent of the country’s assets and between 2000 and 2020, the 55- to 74-year-old segment of the population is projected to increase by 74 percent. I guess that means the diamond business will be like the funeral business for us boomers.

Another interest fact is that 39 percent of married boomers and 61 percent of single boomers say do not feel guilty about buying themselves diamond jewelry.

I’m curious what the other 61 percent has to say.

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