Failure is Not an Option

No woman in business wants to fail. We all would like to think that we can do whatever we set out to accomplish. So why is it that some people seemingly fail over and over again? Here are some reasons I believe people don’t accomplish their goals:

1. Putting things off. Some people have a habit of putting things off that they know they really need to do. Instead of doing what is important right now at this moment which will get them one step closer to attaining their goals, they instead pick something else to occupy their time. Usually this is something easy, less stressful or something just to do to occupy their time so that they don’t need to think about what they ought to be doing instead. They fail to see that being busy and being productive are two totally unrelated concepts and being busy won’t necessarily get you closer to completing your goal.

2. They defeat themselves before they even begin. Imagine having a child who fell down a few times while trying to ride a bike. What if that child said they just weren’t meant to ride a bike and quit? You would think that was ridiculous and encourage them to try it again. Well people who fail do exactly the same thing. They tell themselves that they can’t do this or they don’t deserve to have tremendous success and all of a sudden they have defeated themselves without evening trying. You have to realize that success well earned is through learning from your setbacks. Without the setbacks how can you ever truly appreciate the successes? So instead of telling yourself why you can’t do something, tell yourself why you absolutely must.

3. They see failure as the end instead of the beginning. Some people have a hard time dealing with defeat. What they don’t realize is it is in your failures that some of your greatest goals can be accomplished. We learn through trial and error. There’s an old saying, “If at first you don’t succeed, try, try again.” It is in the trying again that we learn from the previous mistakes and start to grow. To succeed is not so much a matter of whether you failed somewhere along the line or not but whether you got up stronger for it and carried on.

4. They take on too much. People who fail tend to take on too much at one time. They believe they can be the jack of all trades but, often times, end up being a master of none. When you focus on one project and give it a one hundred percent effort, you will discover the success you desire. Trying to be all things to all people never works. Also, learn to delegate. If you have others working with you, don’t be afraid to delegate a task or two to them. This will free up more of your time to do the things you are good at and increasing your odds of succeeding.

5. They don’t have a plan. People who fail never sat down and created a marketing plan for their venture. They probably just woke up one day and decided they wanted to do this or that and set out to do it without much forethought. Without a plan how can you possibly know who, what, where, why and how of your vision. Writing a clear, concise plan will help guide you as you begin implementing the goals you’ve set.

The important thing to remember is, failing at something is not the end of the world. You have to change your mindset and believe that it is only a detour to your ultimate destination.

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