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- April 13, 2009
Getting Your Name Out There
The following is a portion of an article written by PR Consultant Jill Lublin of Promising Promotion.
Public relations is human relations and a critical aspect of growing your business. Everything you say and do is part of your PR campaign. It is the image you project every day to everyone you meet. It is about you and your company becoming a force in the public eye on a regular basis PR that you undertake yourself can be a primary way to grow your business and become known without major expense.
So how do you go about creating powerful publicity 365 days a year?
Make personal contacts as often as possible.
Always carry your business card and other marketing materials.
Know what is special about you and get the word out using the media.
Know the media you are pitching – always watch or listen to a show before you are on it.
Be prepared for interviews. They might just call you before you call them.
Be consistent with your image and make sure all your materials reflect the image you desire to project.
Participate in social and civic activities and help others get business by networking.
2 Responses to “Getting Your Name Out There”
Enjoy your blog.Networking and “getting your name out there” is part of the work we do. I like to think of using networking as a way to discover how I can be of service to people.
By Pat on May 3, 2009
I agree that marketing opportunities occur 24/7 and to always be aware that you are branding yourself. Many solo business owners, however, are not comfortable with marketing themselves. They feel uncomfortable about it and have preconceived thoughts about marketing. When the underlying resistance is transformed then marketing is easy and you will attract clients to you. Having the marketing mindset makes all the difference.
By Loren Fogelman on May 31, 2009