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- March 27, 2009
Keep Smiling
As an author, I’ve done my share of selling books at trade shows and other types of events. It can be hard work, especially if there’s not a lot of action. But these are the times, more than any other, that you have to put your best foot and face forward.
Sitting at your table, looking bored or passing the time away by reading will not draw you any customers. As a matter of fact, anyone who may be interested might be turned off by your behavior.
So what do you do? You work the room!
1) Stand up
2) Walk around
3) Chat with others
4) Pass out flyers, business cards
5) SMILE A LOT!
Talking to people slows them down long enough to take a look at what you’re selling and depending on your approach, you could get a sale. But even if they don’t buy anything, they will remember having a positive, friendly encounter with you and they might, very well, circle back around make a purchase. They may also make a referral based on their positive interaction.
Remember this: If you chat and smile, people are more likely to chat and smile back and, many times, sales are made because of YOU—not your product.
2 Responses to “Keep Smiling”
Great points, Beverly. Here’s a few I’ve learned as well.
Have something that draws them to your table and to you other than your books as well. CHOCOLATE always works wonders!!!
Prize drawings work too, and you have their contact information to add to your database for future marketing efforts.
Keep that smile going. Say “hello” first. People will appreciate that you “broke the ice” first!
By Vicki M. Taylor on Mar 28, 2009
Vicki,
Your tips are also great. You know, I always put out a candy dish but I’ve never filled it with chocolate. I think the next time I do a book fair, I’ll try that.
I did a prize giveaway at my last event and included a copy of my book along with some other Divinely Diva-licious goodies. Even men were signing up–hoping to win.
By Beverly on Mar 28, 2009