Strengthen Your Business in a Weak Economy

If you’re a woman in business feeling a little skeptical about your 2009 Business Plan, you’re not alone.  The economy has many feeling a little on edge and unsure of how they will survive in this recession.

But instead of focusing on the negative aspects of what could happen with your small business, try stepping up your game plan.

Increase your customer service

One way to maintain and build your client/customer base is by offering excellent customer service.  Communicate with your clients regularly.  You should know more about your clients than the name of the bank their checks are drawn on.  Get to know them and show your appreciation for their business by remembering them on special days like birthdays, anniversaries, etc.  Send little tokens of appreciation for their business.

Another thing you should do is emphasize the value of your product or service and provide payment options if you can.

Also contact former customers to see if you can be of service to them again and offer additional services (or products) if you have them.  And don’t be shy about asking for referrals.

Focus on your strengths

Do what’s been working. Don’t get into things you’re not quite sure of.

Network, Network, Network

Networking is an inexpensive yet highly effective form of marketing.  Look for regular networking opportunities both on and offline.  Keep your name and business in front of the buying public as much as possible.

Get on e-mail lists so that you’re aware of events you can attend to network and promote your products.  And, of course, always have an ample supply of business cards when you attend public events. 

Volunteer

Find events and other types of activities where you can volunteer your time and services.  By participating, you are not only demonstrating your commitment to your community, but you are also giving yourself some exposure and an opportunity to promote your business.

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