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- May 27, 2009
Women and Social Media
42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.
That’s according to a recent social media survey by BlogHer, the women’s blog network, along with iVillage and Compass Partners.
Women’s behavior online tends to be less transactional and more relationship-driven. They spend more time on social networks building relationships, communicating with friends, and making new friends. Married women use social networks to share pictures and treat their network profiles as family home pages to share with friends and relatives. And because they use social networks to be social, a dollar spent marketing to acquire a female user goes a lot further than on a male user.
Learn more at the All Women’s Social Media Summit October 17, 2009 in Raleigh, NC where top female social media and marketing experts will share their expertise and tips on how to get the most out of social networking.
To get some great video tips go to: BoomerDivasTV
2 Responses to “Women and Social Media”
Bev,
That’s really fascinating and certainly true to me…..before social networking got really big, I was getting all my news from the Internet to get a variety of sources (read: search for the truth!).
Keep up the good work!
Mary Anne
By Mary Anne Nagy on May 31, 2009
I wish it were possible for me to participate in this on-line event, but I will be out-of-town. Those who will be attending will be in for a rockin’ time.
By Pam Archer on Jun 6, 2009