Your Website Image

As a woman in business, you should be concerned about your appearance–your website appearance, that is.

Developing your web site, just as with other promotional campaigns, requires careful planning.  Produce an up-to-date, aesthetically pleasing site with valuable content for your target audience. It’s important to have accurate and timely information – don’t let your site become stale. Updating your content frequently will encourage repeat visits.

Promote your web site through various public relations and marketing methods online and off-line. Some suggestions include:

·         Print your web site and email addresses on all of your marketing materials, including business cards, letterhead, brochures, advertisements, and product packaging.

·         Include a hotlink to your web site in your email signature file along with your name, address, and the name of your business. (A signature file is a closing which automatically appears at the bottom of an email message. In effect, it’s an “electronic letterhead.”) If your email software doesn’t support hotlinks in signature files, be sure that your URL is at least spelled out.

·         Participate in discussion groups. In discussion groups, you can promote your image by contributing suitable and useful information to discussions. It’s bad form, however, to blatantly advertise your web site, company or product in these forums.

You can link your web site to other sites and develop cross-promotional relationships online. Also, regularly visit the web sites of your competitors…and even the sites of non-competing organizations your target audience might visit. Learn from what these sites do well – and from what they could improve upon.

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