Meet Featured Diva Livvie Matthews

What is the name of your business and a description of what you do?  Simple Social Media .TV.  I’m a social media and Internet marketing consultant and coach with a specialty in Dentistry. Keeping social media simple and easy to understand.

How much has your business direction changed in the past five years and why?  I’ve been online since the late ‘90’s and in
the business area of dentistry for over 30 years. I began online with internet marketing and copywriting, however when social media came on the scene, I loved the opportunity and benefits (free to low cost marketing) it presented for all service professionals (and businesses) to capitalize on  using social media, because social media IS “word of mouth and social networking”…on steroids!

What advice do you have for women who are trying to grow their businesses? First:  Realize you need a marketing strategy and
many tools in your business toolbox.  Social media isn’t a marketing strategy, it’s a promotional tool you need to use IN your marketing strategy.

 Second:  Be genuine, be committed, and be consistent. Social media is all about transparency and authenticity.  Start slow and add as you go.  Facebook and Twitter offer exceptional ways to communicate and engage your target market especially in the business to customer (client/patient) arena.  LinkedIn presents a great platform for business to business. The point is to find where your “eyeballs” are (what platform your viewers are on), start  there, and become their ‘go-to’ source for information and services.

Last:  Two words -  Take Action! So many of us have a tendency to think everything has to be in place and that it all has to be perfect BEFORE we can start or do anything.  When in fact, just the opposite is true.  Get it out there…  someone needs what you know and what you have to offer!  You can always “tweak” as you go along.   Knowledge is power….BUT Knowledge WITH ACTION is Powerful!!

 What do you know now that you wished you knew 10 years ago as it relates to business? How powerful the combination of Internet marketing and building relationships can be to growing your business.  Don’t be afraid to try new things: Technology, blogging, social sites, web design, copywriting, online resources, forums, …and it goes on and on.  Online marketing offers so many areas for reaching your target market…IF…you take action!

How can someone get in contact with you? E-mail is best Livvie@SimpleSocialMedia.TV – by phone: 704-598-5856, – or Skype Livvie.Matthews   Website: www.SimpleSocialMedia.TV

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