- November 17, 2011
What is the name of your business and a description of what you do?
My business is ‘Your Mind and Body Coach’. I help women find their mojo again, whether they are going through a life transition (career change, divorce, empty nester, etc.) or want to find their passion. My sessions are fun and energetic, and I incorporate wellness into my portfolio as a Zumba instructor. I love to offer ‘Grown Folks Recess’ to get people moving!
How much has your business direction changed in the past five years and why?
My professional direction has changed more than my business direction as I’ve worked in corporate all my life and decided to strike out on my own just a couple years ago. The major trigger for me to change directions was after having back surgery; I had a lot of time for reflection during recovery. I realized I was not passionate about returning to the corporate arena and began training as a life coach. I’ve always given to others through mentoring and community service, so I decided to redirect some of that energy into working for myself. I’m still making the transition out of corporate and building my business portfolio.
What advice do you have for women who are trying to grow their businesses?
Never stop learning. Soak up as much information as possible. Marketing isn’t always fun, but it’s necessary – so learn how to use social media, and find ways to bring visibility to your business. Attend networking functions, but have a plan and intentions for an outcome. Follow those who were once in your shoes, and don’t hesitate to ask for advice. Find mentors, build relationships with others business owners, and learn to negotiate and barter services. Embrace your value and don’t undersell yourself.
What do you know now that you wished you knew 10 years ago as it relates to business?
Follow your passion! Have an abundance mindset and get to know more entrepreneurs. While in corporate, I really didn’t network as much outside of my professional environment. Venturing into the entrepreneurial world has really opened my eyes to the opportunities to connect with people, build relationships, and grow personally and professionally.
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