Posted by Beverly on
March 27, 2009
Keep Smiling
As an author, I’ve done my share of selling books at trade shows and other types of events. It can be hard work, especially if there’s not a lot of action. But these are the times, more than any other, that you have to put your best foot and face forward.
Sitting at your table, looking bored or passing the time away by reading will not draw you any customers. As a matter of fact, anyone who may be interested might be turned off by your behavior.
So what do you do? You work the room!
1) Stand up
2) Walk around
3) Chat with others
4) Pass out flyers, business cards
5) SMILE A LOT!
Talking to people slows them down long enough to take a look at what you’re selling and depending on your approach, you could get a sale. But even if they don’t buy anything, they will remember having a positive, friendly encounter with you and they might, very well, circle back around make a purchase. They may also make a referral based on their positive interaction.
Remember this: If you chat and smile, people are more likely to chat and smile back and, many times, sales are made because of YOU—not your product.
Posted by Beverly on
May 17, 2008
Meet Featured Diva Debra Shiveley Welch
What goals did you set for 2010?
I want to finish Cedar Woman and start on Heads Are Gonna Roll, get my son’s band going and lose another 15 pounds.
Are you carrying over any New Years Resolutions from 2009 into 2010?
Losing the weight: met my goal for 2009 and now on to 2010.
Do you have any unfinished business carried over from 2009? If so, what is it and how do you plan to handle it? If not, what advice do you give to others when it comes to completing tasks?
Yes. I meant for Cedar Woman to be released in 2009 but the development with my son’s band kept me from my keyboard quite a lot. At this point, I can only say that you have to prioritize. For me, my son was top priority over the book. However, I need to learn how to do both so I think I’ll be whipping out the ol’ lap top again for when I have to take him to recording sessions.
When someone does business with you what are some things you hope they take away from the experience?
That I am a professional: reliable, sympathetic and intelligent.
Where can we connect with you? Website(s)? Blog(s) email address
www.DebraShiveleyWelch.net DebraSWelch@aol.com
