Posted by Beverly on
July 18, 2009
Add Video to Your Marketing Strategy
In case you haven’t heard, Boomer Diva Nation is taking the plunge into the world of video marketing. On Thursday, July 23, BDN will launch BoomerDivaTV.com. Our new internet network will feature the talented women inside BDN. We have small business owners, entrepreneurs, best-selling authors, virtual assistants, marketing strategists, photographers, life coaches, health and fitness experts and we even have someone who can cook as good as, if not better than, Rachel Ray, so why shouldn’t we showcase them?
BoomerDivaTV.com is a part of a hot new trend sweeping the Internet today. Savvy Internet marketers are integrating short videos into all of their media such as their Web site, blogs, and in some cases even e-mails. These entrepreneurs are using videos to replace long-form sales copy, because it is more appealing, and tends to retain a person’s interest longer. Instead of copy that runs on for several thousand words, most current website copy is limited to a few short paragraphs, and then supported by and integrated with one or several video clips.
The reason for this is simple – videos are an effective way of communicating a marketing message. Because the video is essentially interactive, it tends to capture the viewers’ attention more thoroughly than does displaying written copy. For convenience, the viewer can start and stop the video as necessary, but if it is compelling and interesting, they will remain engaged.
The other obvious aspect of a video is that it allows a viewer to see the person who is promoting the message. As opposed to written copy where the reader has no idea as to who the author is or what the author is all about, a video enables the viewer to get a sense of the person on the other side. Particularly if the person featured in the video is adept at speaking on camera, they can go a long way to establishing the all-important credibility and rapport that is so necessary in a sales situation.
As a woman in business, I encourage you to consider video marketing and come join us at Boomer Diva Nation so we can showcase your talent and expertise.
Posted by Beverly on
June 1, 2009
Meet Featured Diva Shirley Mitchell
What advice do you have for women who want to understand how to make social media work for them?
Networking is great on the Internet. Search the web for the Social Media that fits your needs, personalities and your desires. Learn the techniques of linking your websites to the people who will benefit your business, and you their’s. Write Articles and Press Releases – Post these on your Websites and BLOGS, and place them with Press Release Companies On-Line. I have met many of my Social Networking Friends while going to Author Signings or Speaking Events, and some of them have even been on my Radio Shows. Send E-Mail and make comments on their Social page. Put your Social Site Page links on all your Websites and BLOGS, and in your E-Mail as part of your Signature.
What’s your favorite social media site and why?
I actually have two that are neck and neck – ShoutLife! and Growing Bolder… ShoutLife! is a Christian Social Site full of Faith, and Growing Bolder emphasizes the fact that we are not Growing Older but BOLDER! Their positive spin on aging is contagious. I love the audio and video. Both Sites let you add your Photos, Bio, BLOGS, Events, Audio, Video, E-Mail and more! And the members are Fabulous ! I like Sites that tell the whole story when you first go on them, so that you don’t have to click on something several times or “Sign-In” to view the complete information.
Are their any new projects you’re working on that you’d like the general public to know about?
I am working on 5 new books. My Sixth Book should be out by years end or the first of next year – it will be the “Third Book” in my “Aging Trilogy” for the 70 Year Olds! – it follows “Fabulous after 50®-Finding Fulfillment for Tomorrow” and “Sensational after 60®-Loving Life All Over Again”, and my Second book is being Re-Published as well and should be out in the same time period. I am working on a Children’s book, a Gift book, another type of Aging book, and a Novel. We are expanding our Website System and adding more Stations to our Syndicated Radio Show. We are also getting more venues trademarked.
How can someone get in touch with you?
I am Managed and Represented by Lighthouse Coastal Productions and Lighthouse News Bureau 466 Sardis Cutoff Road Sardis City, AL 35956 tel. 256-281-9399 Agent @ lighthousecoastalliterary.com, Agent @ fabulousafter50.com, Host@agingoutsidethebox.net
Posted by Beverly on
June 22, 2008
Boomer Humor: The 50′s
Q: Where can women over the age of 50 find young, sexy men, who are interested in them?
A: Try a bookstore under fiction
Q: What can a man do while his wife is going through menopause?
A: Keep busy. If you’re handy with tools, you can finish the basement. When you are done you will have a place to live.
Q: How can you increase the heart rate of your 50+ year old husband?
A: Tell him you’re pregnant.
Q: How can you avoid spotting a wrinkle every time you walk by a mirror?
A: The next time you’re in front of a mirror, take off your glasses.
Q: Why should 50+ year old people use valet parking?
A: Valets don’t forget where they park your car.
Q: Is it common for 50+ year olds to have problems with short term memory storage?
A: Storing memory is not a problem, retrieving it is a problem.
Q: As people age, do they sleep more soundly?
A: Yes, but usually in the afternoon.
Q: Where do 50+ year olds look for fashionable glasses?
A: Their foreheads.
Q: What is the most common remark made by 50+ year olds when they enter antique stores?
A: “I remember these”.
From 56-year-old Karen Michaud of Ontario, Canada
From 56-year-old Karen Michaud of Ontario, Canada
If you have some “boomer humor” to share, send it to: beverly@boomerdivanation.org
