Just about anybody you talk to today will tell you they are a part of or know something about Social Media. Facebook, which was once the popular hangout for high school kids, is now gaining popularity among adults. There are even communities within the website to suit your particular interests. You also have MySpace, Ryze, Plaxo, Ecademy, Twitter, LinkedIn, Squidoo, Eons, Ning and the list goes on and on.

As someone who networks heavily online, I am continuing to learn which sites are of most value to me as a woman in business. But I also realize there is nothing that takes the place of face-to-face networking.

Joining business organizations or networking groups allows you to interact with like-minded people who can be invaluable sources of information and support - and increase your business success. For example, many networking groups offer members the chance to present their business to the group, or get specific business advice. Business organizations with Web sites often allow members to list their businesses in their online directories for free, or advertise without cost on their sites.

Besides the support and camaraderie, belonging to business organizations can increase your business’ credibility. Many potential clients or customers view membership in relevant business groups as a sign that you’re an established business and accepted by your industry.

I’m a member of my local Chamber of Commerce and glad to be connected to these fellow businesses:

Insurance Center of Durham

Rapid Results Fitness

Always Remembered Mailing Services

Leon Bullard—Health and Vitality Specialist

Geeks on Call

La Tropicale Catering

Thrifty Office Furniture

Durham Crisis Response Center

Comfort Inn

Swedish Nannies

This week I decided to join my local Chamber of Commerce. I would’ve joined a few weeks ago but just as I headed to the door of the building, someone talked me out of it. Someone made me think twice about forking over a few hundred dollars for benefits I may or may not receive. His logic made sense so I decided to keep my $300 in my purse a little while longer.

But then, in another conversation I had with someone else I was told, “You get what you put into it.” He said it’s one thing to be a part of any group or organization but if all it means is your name and business is listed in a Directory, you’re definitely wasting your money. The key is networking. How is anyone going to know about you and your business if you’re not actively involved by putting your name and face in front of the movers and shakers?

That means you must attend functions hosted by the Chamber or any other group you’re a part of. Notice I said functions. You need to become a regular so that there will come a time when people can identify you without looking at your name tag. You should also carry a sufficient amount of business cards and pass them out, along with any other little trinkets or sample products you have. Don’t be shy. Initiate conversations. Being a cute wallflower won’t get you any business.

Networking is a great way to get connected.

Here’s who I got connected to from my first Chamber Event:
Jennifer Conaway
Carissa Drauss
Meredythe J. Holmes
Vanessa Petty
Lauren Braun
Pam Riley
Denise Forney-Maitland
Del Mattioli