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	<title>Boomer Diva Nation &#187; &#8220;marketing your business&#8221;</title>
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		<title>Target Your Customers:  Ready, Aim in 4 Precise Steps</title>
		<link>http://www.boomerdivanation.org/bdnhome/target-your-customers-ready-aim-in-4-precise-steps/</link>
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		<pubDate>Sat, 12 Dec 2009 20:38:52 +0000</pubDate>
		<dc:creator>Beverly</dc:creator>
				<category><![CDATA[BDN Home]]></category>
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		<description><![CDATA[Special Guest Post by:  Patricia Fripp, CSP, CPAE Looking for more business? Marketing and PR expert Gary Purece gave me some advice that can help you as well. He told me that successful marketing means that you identify prospective clients and position yourself in the market so that they choose you over your competition. When I [...]]]></description>
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		<title>The Four P&#8217;s of Business</title>
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		<pubDate>Sat, 14 Mar 2009 20:16:53 +0000</pubDate>
		<dc:creator>Beverly</dc:creator>
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		<description><![CDATA[  If you’re a woman in business you are probably operating on, what I call, a “low-to-no budget.”  Many of us have to wear several hats under the marketing umbrella, therefore, knowledge of each area is important to develop a focused effort. A focus on what the customer wants and needs is essential to successful [...]]]></description>
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		<title>Your Business Image</title>
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		<pubDate>Sat, 07 Feb 2009 20:07:23 +0000</pubDate>
		<dc:creator>Beverly</dc:creator>
				<category><![CDATA[BDN Home]]></category>
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		<description><![CDATA[As a woman in business how do your customers come in contact with your business? Do they arrive through word of mouth, through direct contact with you, business card or perhaps by stumbling upon your website?  All of these methods project some image of your business. What that image is, including your business name, reflects [...]]]></description>
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