- January 26, 2013
Guest Post by: Donna Marie Thompson, PhD
Baby Boomer women are starting businesses in record numbers. There are three main reasons: flexible lifestyle, income, and personal passion. Many baby boomer women want to take these businesses into their retirement – early or otherwise. Women over 50 are looking for a personal and professional outlet for their time and energy. They are looking for some structure but not the 9-5 work commitment. Been there, done that. They are not thinking about golf, tennis, or shopping 24/7. There is so much more to boomer women. They have a lot to offer and they are ready to go into business.
Women over 50 have amazing energy and ideas. Many others have followed this path successfully and are now happy as entrepreneurs. Women make the commitment to do what it takes: researching, testing, servicing, marketing, and succeeding.
Baby boomer women entrepreneurs have the ability to bounce back from setbacks. It takes resilience to get through the roadblocks that will inevitably show up in a new business enterprise. At midlife and beyond, women over 50 have learned to be resilient as they’ve weathered life’s ups and downs. Successful female entrepreneurs are in it for the long haul and they plan accordingly for it. They get the advice that they need to succeed.
Baby boomer women entrepreneurs have energy on tap. They can take an idea and can deliver into fruition. They are highly motivated to work in an area that they are passionate about – their life mission. They can make it work.
Baby boomer women entrepreneurs have already lived and survived and conquered many, many challenges. They can take what life and has to throw at them because they are prepared and experienced. They have the requisite skills, resources, and connections to get the job done.
Baby boomer women entrepreneurs are practical. They can be dreamers and visionaries but when it comes down to their businesses, they are practical and resourceful. They can monitor the trends and realign along the way.
One of the most important elements as a baby boomer women entrepreneur is to give yourself the time and space that you need and to find a business that you believe in and that the market believes in. Sometimes there are other business women who you can talk to. There is a host of guidance to assist you.
The Business Concept
As you begin to sort through potential business ideas one key element is your unique value proposition. What is unique and special about you and your offering? How can you stand apart from the crowd? Will you offer premium or value pricing? What will you do differently that will set you and your offerings apart?
Yes, it is possible to successfully build you business even under today’s economic conditions. With the proper market research, resources, and management, there are new businesses that are doing very well. Yours can too. Don’t make your dream wait on you. You can start small or slow or you could go big bang. It’s all up to you.
***Learn more about Donna Marie Johnson, PhD at http://bouncingbacknow.com ***