Networking Etiquette

Many new business owners are not certain of how to network at a social event not specifically designed for their businesses. The reality is every single event, social or otherwise, presents you with an opportunity to connect.   This does not mean you should constantly be asking, “What can this person do for me?.” Instead, you should be looking for creative ways to connect and share for the mutual benefit of those around you. Try these tips to network at your friend’s party without appearing to be a “saleswoman.”

Acknowledge the Host

If this is not your party, don’t act as if it were. Whenever you meet someone new, always acknowledge your connection to the host and compliment the host for having you. This is a sign of humility and hospitality on your part. It is also a sign you did not attend this party with the sole intent of networking. Take time to enjoy food and friendship with everyone, including those you already know as friends, in addition to seeking new contacts. 

Keep Business off the Table

Even when you are at a business dinner, it is only appropriate to start conversing about your business priorities after the main course has been served. During meals is not an appropriate time to attempt to network. Instead, save business conversation for cocktail hours or after meals have been served.

Ask Questions First

If you want to make a good impression on someone, ask about him or her instead of sharing too much about yourself. By asking questions, you are telling the person you find what he or she has to say of value. This is an immediate sign of respect to the other person, and founding a relationship on respect can get you off on the right foot. Once you ask questions, you may also open doors to unique parts of the individual’s interests, business or skills that can be an asset to your business. If you begin to talk about your business prior to learning if this individual has reason to be interested, you will both waste your time and turn off the other person. Instead, first learn if there is potential for networking.

Slow Down the Pitch

Once you make a connection with a prospective interested individual, the initial reaction may be to start unloading about the issue. The steps you took to build a conversation by asking questions can be quickly washed away if you begin to talk too much about your business and yourself. Instead, think about those points where you connected with the individual. Highlight your similarities on these key points, remembering to continue asking questions. If appropriate, even write down names or key information the individual continues to supply. This shows you are genuinely interested instead of just making conversation at a party.

Leave behind Information

The best way to network at a party is, as mentioned previously, to keep the business talking to a minimum. Find a few key points of interest to connect on that will spark future conversation between you and the individual you are networking with. This conversation can be had later with more time in a more appropriate setting. The key is to make sure you arrange to meet the individual at that time and place. This is where your business card, pamphlet or website address will be critical. Leave behind a means for the individual to find out more about you. At the same time, make sure you get contact information as well. Once the party is over, you are free to contact the individual you met in order to arrange a future meeting. At that point, neither the host of the party nor other party guests will feel you are choosing to do business at a social event.

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